The Entrepreneur Ethos

Peep Laja -- It’s All About the Words

Episode Summary

It’s All About the Words: Peep Laja, Wynter, and the Future of Marketing Optimization

Episode Notes

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Summary

Hey everyone. I wanted to quickly let you know about the release of the audio version of my book, The Entrepreneur Ethos, narrated by David A. Conatser. If you want to support the show, you can buy it wherever audiobooks are sold. Links are also in the show notes.

Now on to my guest for today, Peep Laja, an internet marketing expert and founder of CXL and Wynter.

Peep started out as an entrepreneur when he took a remote work opportunity and moved to Panama to learn Spanish. When he found himself without a job, he started offering his services in internet marketing.

In 2011, he started CXL marketing, which now offers e-learning in marketing and last year he founded Wynter to provide messaging testing and optimization.

Like many successful entrepreneurs, Peep saw a need and aimed to fill that need. In working on marketing for CXL, he searched for a service that provided insight into marketing copy in order to improve conversion rates. Not finding any that offered what he was looking for, he decided to start a business that filled that need.

Wynter pays people to participate in panel testing of marketing copy for both B2C and B2B businesses, providing invaluable feedback to companies looking to improve their messaging. He envisions building Wynter out to providing other services that will help businesses improve and automate their marketing.

Full Disclosure: I’m on the Wynter platform as a tester and I have paid for landing page feedback as well. Let’s just say I’m a big fan!

Now let’s get better together.

Actions to Try or Advice to Take

So many great business ideas begin with someone looking for something to fill a need and not finding it. What tool or service is missing in your field; what would it take to offer it? Don’t assume it already exists. Even if it does, you might be able to do it better.
Laja stressed the importance of clarity over everything else in marketing copy. Words are even more important than design in engaging and converting customers. Remember, too, that even when you’re marketing to businesses, that a human being will be reading it.
Get feedback. Wynter is premised on the idea that getting feedback by potential customers is key to refining your message. Always search for honest, constructive feedback on campaigns and messaging from people in your target market.

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